Your Market Story
Our proven process will enable you to own your category, build a unique market position and tell a great story based on your strengths.
We Need Messaging
Get to the Point
Your Market Story™ is a brand-story and message framework for technology companies that enables your customers to understand your unique value.
You'll develop a niche brand position, category ownership and a story for the market, giving you a tagline, boilerplate and segmented messages for each type of customer and campaign.
Why Create a Message?
Customers, analysts, investors and press will all expect you to clearly communicate your value to include CXO signatories
Brand Position
The thought you want people to have when they think of you
Market Message
The fastest route to articulate your brand value to your market
Customer Segmentation
A message to address the different types of buyer requirement
Scenario
We work with clients in the FTSE and Fortune leagues – as well as Series A-to-C companies.
They use Your Market Story™ to gain competitive advantage in storytelling, often winning millions of dollars in sales or huge domains of market mindshare as a result.
Discovery
We gather all your input, data and market opinion
Brand Position
We create a position scenarios and discuss with you
Distillation
We sift value messages looking for market opportunities
Message
We co-create your message based on your position
Get Your Market Story
“I love our new message and I’m delighted with the outcome as we can now get hyper-targeted.”
- John Milliken, CEO, Speechmatics