Bid Builder

Secure Deals. Beat the Competition.
Learn to Write, Present & Negotiate.

Win More Bids

Are you Losing Sales?

If your sales teams are struggling to get the value message to the customer, why not try something different?

We've worked with some of the largest global tech and professional services brands in helping them to win bids by constructing a story that takes out the competition and positions them as best in class.

BidBuilder is a three-part coaching program for sales teams that need to improve their position, write amazing bids and deliver brilliant presentations.

What if you had ex-national journalists and brilliant negotiators writing your executive summaries and coaching you on how to tell a story to negotiate your way in?

If you struggle to communicate value in executive summaries, BidBuilder will give you strong support from professional technology writers to help you build the right communication at the highest level.

If you need help on your negotiating, we have seasoned deal makers to coach your team.

Give yourself a chance.

Turn up confident you know how to best help the customer.

Why Bid Builder?

Customers expect you to clearly communicate your value to include CXO signatories.

The general state of technology bids, executive summaries and even negotiations can be poor with teams talking about how great they are.

This is the wrong message. You need to convey value linked to your customer's problem - and relay that your understand their customer.

Your three-part journey consists of:

Bid Assessment

We'll work with you to understand where your sales approaches are good and what needs work

Client Message

We'll help you to craft a narrative that has client impact

Copy & Coaching Prep

We'll help you to write your C-level papers and prepare your presentations. We'll even help you prepare for negotiations.


We work with clients in the FTSE and Fortune leagues – as well as Series A-to-C companies.
Scenarios differ, but they use Your Market Story™ to gain competitive advantage in storytelling, often winning millions of dollars in sales or huge domains of market mindshare as a result.

Get Your Bids Winning

"My issue was my sales and client relationship teams were underperforming. Poorly written and presented proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.  

“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.  

“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident... and certainly more buyable for our clients.”

Christine Wyatt, IBM GBS General Manager

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