Cut the jargon that's killing your cloud security brand

It’s a bad industry habit to use technical, complicated language to sell cloud solutions. Cloud security products are complicated and technical innovations, but for the most part, the customer does not care about that one bit.‍ A website visitor or a blog reader isn’t going to wait around to decipher what distinguishes you from your competitors. Read on to learn how to clarify your message and offering, and download our complete guide, “Cloud Security 2020: Barriers to Growth”, to discover more obstacles that may still be in the way of your cloud security brand.

Cloud Security 2020: Branding

As a security provider in 2020, brand trust is paramount. Customers have many reasons to doubt a tech company’s claims and if your brand does not make a conscious effort to validate these claims, you will suffer. Every brand needs to convey that their cloud security product could save a business. Communicating that uniquely is the challenge.

The Special Forces CMO: Supercharging Sales in the Face of Adversity

The role of the CMO has been thrown into turmoil this year. The COVID-19 pandemic has accelerated the majority of business’ efforts towards digital transformation and has seen many having to lob some marketing cargo off of the ship. The future is complex for tech firms, especially in regard to how they present themselves. Both tech and marketing are undergoing generational shifts and a good CMO is proving to be the central puzzle piece for many brands looking to grow.

The Importance of Brand Storytelling - Your Market Story

The value of storytelling in marketing and branding is widely known. To be able to have customers understand a narrative you build and buy into the idea that your tech brand is a living, breathing entity is priceless. YourMarket Story - Proposo’s brand story and message framework - achieves just that. It’s about clarifying your brand’s strengths and building a narrative that inspires action from prospective customers, investors, analysts and press.

Cloud Security 2020: Barriers to Growth (and How to Overcome Them)

Proposo’s deep experience in getting cloud and security products to market has given us great insight into where companies fall over trying to sell. Our new downloadable guide, “Cloud Security 2020: Barriers to Growth”, provides an in-depth look at the state of the market, the mistakes your cloud-security team might be making and how overcome them for good.

Cutthroat COVID economy threatens SaaS investment boom

COVID has seen vast changes in companies' budgets, and 80% of them say these cuts won't be reverting back anytime soon. Yet, over half of businesses worldwide have spent the same or more on SaaS products during this period. With an initial boom of investment, will tightened belts and permanently closed doors cause a harsh drop in demand?