The Special Forces CMO: Supercharging Sales in the Face of Adversity

The role of the CMO has been thrown into turmoil this year. The COVID-19 pandemic has accelerated the majority of business’ efforts towards digital transformation and has seen many having to lob some marketing cargo off of the ship. The future is complex for tech firms, especially in regard to how they present themselves. Both tech and marketing are undergoing generational shifts and a good CMO is proving to be the central puzzle piece for many brands looking to grow.