The role of the CMO has been thrown into turmoil this year. The COVID-19 pandemic has accelerated the majority of business’ efforts towards digital transformation and has seen many having to lob some marketing cargo off of the ship. The future is complex for tech firms, especially in regard to how they present themselves. Both tech and marketing are undergoing generational shifts and a good CMO is proving to be the central puzzle piece for many brands looking to grow.
The value of storytelling in marketing and branding is widely known. To be able to have customers understand a narrative you build and buy into the idea that your tech brand is a living, breathing entity is priceless. YourMarket Story - Proposo’s brand story and message framework - achieves just that. It’s about clarifying your brand’s strengths and building a narrative that inspires action from prospective customers, investors, analysts and press.
Chief Marketing Officers (CMOs) are increasing their spend on digital channels as the COVID pandemic has scuppered many 2020 offline campaigns.
When most people think of marketing, they usually think of appealing to new customers. Marketing isn’t usually associated with reaching out and messaging existing customers — only 18 percent of brands said that the main focus of their marketing efforts is customer retention (as opposed to customer acquisition).