Cloud Security 2020: Branding

As a security provider in 2020, brand trust is paramount. Customers have many reasons to doubt a tech company’s claims and if your brand does not make a conscious effort to validate these claims, you will suffer. Every brand needs to convey that their cloud security product could save a business. Communicating that uniquely is the challenge.

Cut the jargon that's killing your cloud security brand

It’s a bad industry habit to use technical, complicated language to sell cloud solutions. Cloud security products are complicated and technical innovations, but for the most part, the customer does not care about that one bit.‍ A website visitor or a blog reader isn’t going to wait around to decipher what distinguishes you from your competitors. Read on to learn how to clarify your message and offering, and download our complete guide, “Cloud Security 2020: Barriers to Growth”, to discover more obstacles that may still be in the way of your cloud security brand.

Cloud Security 2020: Branding

As a security provider in 2020, brand trust is paramount. Customers have many reasons to doubt a tech company’s claims and if your brand does not make a conscious effort to validate these claims, you will suffer. Every brand needs to convey that their cloud security product could save a business. Communicating that uniquely is the challenge.

Cloud Security 2020: Barriers to Growth (and How to Overcome Them)

Proposo’s deep experience in getting cloud and security products to market has given us great insight into where companies fall over trying to sell. Our new downloadable guide, “Cloud Security 2020: Barriers to Growth”, provides an in-depth look at the state of the market, the mistakes your cloud-security team might be making and how overcome them for good.