Hannah has been in the public relations industry for five years and has worked on well-known beauty, fashion, healthcare and B2B tech brands. Over the past few years, Hannah has found her passion for social media and thrives off creating and growing an online presence for brands. She understands the importance and benefit of social media and how it’s become an essential piece of a businesses marketing strategy in today’s world.
Companies looking to position in the AI market will quickly need to satisfy ethical questions for buyers – even though the demand curve looks steep. The impact of buying the ‘wrong AI’ could have huge impact on brand equity.
Chief Marketing Officers (CMOs) are increasing their spend on digital channels as the COVID pandemic has scuppered many 2020 offline campaigns.