Do you know if you're a SaaS or field sales company? Forty-one percent of investors and analysts say they are now extremely concerned about cyber threats. Every business needs cyber security solutions - barriers to purchase arise from poor audience setting and too much focus on data. The job of a marketing plan is easy when these barriers are addressed. Read on to understand how to alleviate and avoid these issues and strengthen the strategy your cloud security brand adopts.
It’s a bad industry habit to use technical, complicated language to sell cloud solutions. Cloud security products are complicated and technical innovations, but for the most part, the customer does not care about that one bit. A website visitor or a blog reader isn’t going to wait around to decipher what distinguishes you from your competitors. Read on to learn how to clarify your message and offering, and download our complete guide, “Cloud Security 2020: Barriers to Growth”, to discover more obstacles that may still be in the way of your cloud security brand.
As a security provider in 2020, brand trust is paramount. Customers have many reasons to doubt a tech company’s claims and if your brand does not make a conscious effort to validate these claims, you will suffer. Every brand needs to convey that their cloud security product could save a business. Communicating that uniquely is the challenge.
The role of the CMO has been thrown into turmoil this year. The COVID-19 pandemic has accelerated the majority of business’ efforts towards digital transformation and has seen many having to lob some marketing cargo off of the ship. The future is complex for tech firms, especially in regard to how they present themselves. Both tech and marketing are undergoing generational shifts and a good CMO is proving to be the central puzzle piece for many brands looking to grow.
The value of storytelling in marketing and branding is widely known. To be able to have customers understand a narrative you build and buy into the idea that your tech brand is a living, breathing entity is priceless. YourMarket Story - Proposo’s brand story and message framework - achieves just that. It’s about clarifying your brand’s strengths and building a narrative that inspires action from prospective customers, investors, analysts and press.
Proposo’s deep experience in getting cloud and security products to market has given us great insight into where companies fall over trying to sell. Our new downloadable guide, “Cloud Security 2020: Barriers to Growth”, provides an in-depth look at the state of the market, the mistakes your cloud-security team might be making and how overcome them for good.